A MEDIA PRODUCTION COMPANY URBAN SLED The “Shine A Light” program was created by American Express to highlight stories from inspirational small businesses.  From thousands of nominations, three finalists were chosen by celebrity judges for the chance to receive $100,000 in grant and marketing support from American Express.

For this unique campaign, we worked with American Express, Mindshare and NBC Universal, to produce 4 x :60 spots and 2 x :30 spots, encouraging viewers to vote for their favorite small business.

These commercials were distributed across multiple platforms, including HD Broadcast (NBC, Bravo, USA), Web (NBC.com & iVillage, Facebook, YouTube), and Mobile (Taxi TV).

Click the pictures to view the spots.

Shine A Light
“HappyBaby” :60 Shine A Light
“Vignette Montage” :60 Shine A Light
“Sacred Wind” :60 Shine A Light
“Beacon Paint & Hardware” :60 American Express / NBC Universal
Shine A Light
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